Tour members sat on hay bales in what looked like a makeshift classroom to listen to Jim Moore talk about his “data-driven” commercial operation. Collecting individual carcass data for 25 years and genomically-screening potential replacement heifers has allowed the Moore ranch to bust the myth that maternal cattle can’t also be carcass cattle. He presented tour members with data from his custom feeder that showed a group of his cattle graded 94 percent Choice or better earlier this month.